The American philosopher - Ralph Waldo Emerson famously stated, “the good lawyer is not the man who has an eye to every side and angle of contingency, and qualifies all his qualifications, but who throws himself on your part so heartily, that he can get you out of a scrape.”
Where can one find Emerson's imagined "good" lawyers?
"Through references" would have been the conventional response. However, client preferences have changed, and legal demands have become more diverse. A decade or more ago, references would have been a perfectly reasonable decision, but the concept seems archaic today.
Although references are still valuable, they are no longer the only or main way to find an attorney. Unquestionably, having an online presence is crucial for attracting potential clients as it allows you to demonstrate previous client satisfaction and provides more information about your law firm and your practice.
People who need legal assistance / legal advice often look for possible attorneys online using search engines and other platforms. The effectiveness and simplicity of internet searches are driving this change. Before making a choice, today's clients carefully consider a long number of variables, including legal directories, social media presence, blogs, and online reviews.
Research has previously indicated that:
- 96% of people seeking legal advice use a search engine (Google Consumer Survey, Nov 2013)
- 38% of people use the Internet to find an attorney (FindLaw U.S. Consumer Legal Needs Survey 2014)
- 74% of consumers visit a law firm’s website to take action (Google Legal Services Study Sept 2013)
- 71% of people looking for lawyer think it is important to have a local attorney (FindLaw U.S. Consumer Legal Needs Survey 2014)
As a result, in order to adopt a holistic approach to client acquisition, modern law firms must embrace digital channels and expand their online presence. With it, legal companies can finally realize their full potential for expansion and escape the limitations imposed by references.
In today’s competitive legal landscape, whether you’re based in Oregon, Florida, or New York, establishing a strong digital presence is crucial. With potential clients increasingly turning to online searches to find legal services, your firm’s digital footprint can make all the difference.
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