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It suits firms with defined practice areas, an identifiable market and capacity to handle enquiries. Discovery establishes whether search is a sensible priority for your firm and what a practical ongoing scope would include.
The agreed combination can include technical and local search priorities, business-profile work where relevant, selected content, practice or location pages, website improvements and source reporting. The quote identifies the actual deliverables and support.
Agreed improvements to relevant pages can sit within the programme. A substantial rebuild is a separately scoped project with its own deliverables and quote. We define that boundary before work starts rather than assuming all development is included.
Advertising is considered only when your market, budget and intake capacity support a useful test. Campaign work and advertising spend are separately agreed. They are not automatically included in the search programme.
No ranking position or number of clients is promised. Competition, your starting point, enquiry quality and your firm's follow-through all affect outcomes. We agree measures, report observed changes and explain gaps in the evidence.
We need your target matters and locations, authorised website and reporting access, a named contact, timely factual approvals and feedback on enquiry quality. Your firm approves legal and client-facing content and manages the prospective-client relationship.
We establish a baseline and definitions for qualified enquiries, consultations and retained matters where your records support attribution. Rankings and visits provide context. Missing records and uncertain attribution are disclosed rather than filled with assumed results.
After discovery, the quote confirms the ongoing deliverables, approvals, reporting and support. Software subscriptions, external costs and additional development are identified separately. Advertising spend and campaign work require express agreement.
We review the available data and your feedback to adjust priorities within the agreed programme. Additional practice areas, substantial development or work outside that scope are discussed and quoted separately before they are added.
Website work supports relevant visibility and a clear enquiry route. AI visibility can be discussed within the search scope where it can be meaningfully monitored; it is not sold as a promise of placement in a particular AI answer.